Beit Gibor / Beit Gaon — Tel Aviv Seafront | Sea & Old Jaffa Views

Provenance

The building my family built

Beit Gibor was raised some fifty years ago by the family behind Gibor — at its height the largest hosiery manufacturer in the world, and a name known in every Israeli household.

It was built as the company's own building: offices, on the seafront, looking out at the Mediterranean. It has stayed in the family ever since.

Most of the building has since become a hotel. The corridors and public areas were renovated to hotel standard, and are maintained that way. What remains in family hands is the eighth-floor unit now offered for sale — converted into living space, and ready for someone else's chapter.

You are not buying an apartment in Tel Aviv. You are buying a piece of a building with a name.

The building is known today as Beit Gaon, renamed after the family sold the wider building on. Both names still find it, and to those who remember it going up it has only ever been Beit Gibor.

Sold privately by the owner. No agency commission.

The Outlook

Sea one way. Old Jaffa the other.

The windows face the shore — the managed beachfront where Tel Aviv swims and walks, the palms and the promenade below, and the silhouette of Old Jaffa along the coast.

The kitchen faces it too. Most kitchens face a wall; this one faces the Mediterranean.

View toward the promenade and sea — Looking down over the promenade and the beach

View along the shoreline toward Old Jaffa — Along the shoreline — Old Jaffa in the distance

Current images are temporary. Photographs on a clear day are being prepared.

Inside

Seventy gross, forty-two net — well used

Seventy square metres gross, of which forty-two are enclosed living space. Originally three offices, each opening onto the corridor. One was divided to create the living space and kitchen as they stand today.

Windows and living area — Living area, windows to the sea

Table by the windows — Dining by the windows

The Detail

What is being sold

Address: Kaufmann 6Yehezkel Kaufmann Street 6, Tel Aviv–Yafo
Floor & unit: 8 · 809Served by lift
Gross area (brutto): 70 m²Approx. 753 sq ft, including the share of common parts
Net internal (netto): 42 m²Approx. 452 sq ft of enclosed living space
Registered share: 70 / 1000Of the 1,000 m² floor
Registered use: Commercial officeConverted and fitted out for living. A change-of-use application was filed with the Tel Aviv–Yafo municipality — documents available to buyers
Outlook: Sea & JaffaWest over the promenade, south along the shore
Building: Beit Gibor / Beit GaonBuilt as Beit Gibor, known today as Beit Gaon. Majority operates as the Play Beach Hotel, owned by Israel Canada Hotels and currently being refurbished
Held by: Maapat Israel LtdAvailable as a property sale or as a purchase of the company's shares
Price: On applicationEnquiries welcome from serious buyers

The Building Today

A hotel looks after the corridors

Most of the building operates as a hotel — formerly Brown Brut, now trading as the Play Beach Hotel. In 2025 the Brown group's Israeli hotels were acquired by Israel Canada Hotels, and the building is being refurbished under its new ownership.

For an owner who is not there every week, that matters more than it first appears.

Corridors, lobby and public areas maintained to hotel standard
Currently being refurbished by a substantial national operator
Looked after professionally, year round, without your involvement
Lift service to the eighth floor
A managed, staffed building rather than an empty stairwell
Seafront position, walking distance to Neve Tzedek and Old Jaffa

Refurbishment works are in progress. Prospective purchasers should satisfy themselves as to timing and any associated building charges.

Structure

Two ways to buy it

The property is held by Maapat Israel Ltd, and is now the company's remaining asset. It can be sold either as a property, in the ordinary way, or by a purchase of the company's shares.

A share purchase is a familiar structure in Israel and some buyers prefer it. The company has been in the family since the building was raised, its affairs are in order, and it carries accumulated losses from a long period during which the owner met the running costs personally.

Whether either route suits a particular buyer — and what, if anything, those losses are worth to them — depends entirely on their own circumstances and on Israeli tax law as it applies to them. Both routes are open, and I am glad to discuss either with a buyer and their advisers.

Nothing on this page is tax advice, or a representation as to how any transaction would be treated.

Prospective purchasers should take independent Israeli legal and tax advice before proceeding on either basis. Buyers of shares in a company holding Israeli real estate should note that acquisition tax may still apply.

Suited To

Who this is for

Forty-two square metres of enclosed space is not a family home, and is not offered as one. It is registered as commercial office space, converted and fitted out to be lived in — which is precisely why seafront square metres here cost what they do.

A base in Israel. Somewhere of your own for the weeks you are here, in a building that looks after itself while you are not.
A working address on the seafront. Registered as office space, with a view no meeting room can match.
A holding. Seafront Tel Aviv, in a named building, with a documented history.

Sold privately by the owner, who is based in the United States. Viewings can be arranged in Tel Aviv.

Enquiries

Register your interest

Tell me a little about what you are looking for and I will reply personally with full details, the floor plan, and current photographs.

Or write directly to info@maapat-homeoffice-israel.com